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From Brick to Click in 60 Days : Who. What. Where.
Welcome to the first edition of ‘Brick to Click in 60 Days’! Over the next 8 weeks, we’re going to tell you all that you need to know, to...
Vrishali Deshmukh
May 3, 20213 min read
Once Upon a Fintech Time
By Vrishali Kekre Deshmukh In 2016, a fintech giant approached us, to explain the technology behind money transfers that were based on a...
Vrishali Deshmukh
Mar 3, 20212 min read
What’s in a Name? Everything!
By Vrishali Kekre Deshmukh Anyone who’s had a child will relate to the emotional pressures of naming their new-born. No sooner is the...
Vrishali Deshmukh
Feb 16, 20215 min read
What attending a party can teach us about brand building
By Dhun Patel Chaitra Patel If you think branding is an activity meant only for the likes of the Nestlés, ITCs, Apples, and Googles of...
Vrishali Deshmukh
Jan 20, 20215 min read
5Cs to Great Packaging
At Therefore Design we have developed the 5C Strategy to ensure consistent wins for the brands that work with us.
Vrishali Deshmukh
Dec 28, 20203 min read
Make Your Packaging Work Hard, to Earn More
By Vrishali Kekre Deshmukh If you are in the food industry you are lucky! Congratulations, you are amongst the few sectors slated to grow...
Vrishali Deshmukh
Aug 24, 20203 min read
Four Ways a Product Designer Can Help Your Business
For any business, product development is one of the most critical aspects, especially in the initial phases.
Vrishali Deshmukh
Jul 2, 20206 min read
Bees Din baad!
Gone are the days when it would take years to see a change. The market today is evolving as we speak. The Covid 19 crisis being the...
Vrishali Deshmukh
Apr 15, 20201 min read
Contemplations on Design for 2020
With 2020 upon us, here are some global design and packaging trends to reflect upon and some we would also like to see in India too.
Vrishali Deshmukh
Jan 2, 20204 min read
The Great Wall (Part II): Design; the Visible & the Invisible
Say ‘China’ and the first thing that comes to mind is probably manufacturing. Not surprising, since the country has indeed made prolific...
Vrishali Deshmukh
Jul 31, 20194 min read
The Great Wall (Part I): A Confluence of the Old and the New
There is much more to China than what meets the eye! Read about this intriguing modern-day dichotomy, in the first of a three-part series.
Vrishali Deshmukh
Jul 4, 20193 min read
Zee Melt 2019 - Thoughts to Ponder Over
Team TD had an interesting outing to Zee Melt 2019, listening to some of the brightest minds from the world of advertising and communication
Chaitra Patel
Jun 11, 20194 min read
Packaging's Moments of Truth
Ever wondered how consumers’ shopping behaviours affect their actual purchasing decisions online or in-store? Here is what you need to know!
Vrishali Deshmukh
May 30, 20194 min read
In Search of an Identity
Designers need to understand the cultural context and environments they are designing products in, if they want to offer viable solutions.
Vrishali Deshmukh
May 24, 20194 min read
10 Trends of Packaging Design in the Indian Food Industry
Moving away from usual international trends, Vrishali Kekre has a round-up of 10 significant trends relevant to India, for packaging design.
Vrishali Deshmukh
Apr 22, 20194 min read
Packaging Food the Right Way - 5 Factors that Define Great Packaging
Team TD’s insight on 'Packaging Food the Right Way’, throws light on 5 factors that define great packaging and vital for a brand's identity.
Vrishali Deshmukh
Feb 15, 20196 min read
Packaging Design of Everyday Products
Team TD’s insight on ’Packaging Design of Everyday Products’ describes the key factors to consider when creating great design for packaging.
Vrishali Deshmukh
Jan 16, 20193 min read
Design for a FinTech Startup
Here is how Team TD developed the branding, interface for the digital platform and marketing communication for the fin-tech brand, .Bankit,
Vrishali Deshmukh
Oct 11, 20184 min read
Design: A Catalyst for Manufacturing in India
How exactly does Design help grow businesses, by integrating design processes with a variety of business functions? Nitin Virkar explains
Vrishali Deshmukh
Sep 19, 20184 min read
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