The Genesis of Therefore

Recognised ‘Designer of the year 2025’ by Printweek, India, Nikita’s world of ideas is woven by threads of curiosity. A storyteller at heart, she finds meaning in the smallest details — crafting visual narratives that connect feeling with form. With a background in Visual Communication Design (MIT ID, Pune) and Commercial Art (Sophia College, Mumbai), Nikita brings over a decade of experience shaping brand stories for clients like Mahindra, Haldiram’s, Bayer, Abbott, and Ugaoo. Known for her sharp strategy and creative warmth, she believes every design should make you feel before it makes you see.

A designer with a mind for numbers and a heart for typography, Vrushal bridges logic and artistry with effortless balance. His fascination with geometry, pattern, and data-driven storytelling gives his work both precision and soul. From FMCG to fashion and renewable energy, he has designed across industries with an instinct for clarity and craft. Off the grid, you’ll find him decoding stock charts or geeking out over type — a true believer that design is mathematics made emotional.

Engineer turned product designer, Siddhesh embodies curiosity in motion. With a Master’s in Product Design from MIT Institute of Design and a foundation in Production Engineering, he’s at his best when ideas move from sketch to prototype to experience. His process is equal parts discipline and discovery — adapting creative methods to real-world constraints. An explorer by nature and a sci-fi enthusiast at heart, Siddhesh designs not just products, but possibilities.

Steady, reflective, and precise, Rohan believes that process is where creativity finds direction. With a background in Printing & Graphics Communication Engineering, he’s spent over 10 years managing brand and design projects across sectors — always prioritizing patience, communication, and process improvement. Calm under pressure and quietly driven, Rohan’s approach ensures every project moves seamlessly from idea to execution.

Ketan brings structure and spontaneity together in the way he leads projects — with rigour, humour, and a deep understanding of people. A Printing Engineer with expertise in packaging and colour science, he translates creative ambition into practical outcomes that delight both clients and teams. Over his decade-long journey, Ketan has mastered the art of collaboration — ensuring every project runs on clarity, trust, and a touch of his signature optimism.

For Chaitra, writing isn’t just communication — it’s connection. With over two decades of experience in brand storytelling and content strategy, she has helped shape the voices of FMCG brands, NGOs, digital businesses, educational and healthcare institutions alike. Holding a Master’s in Clinical Psychology and a Bachelor’s in Psychology, she brings empathy and insight to every brief. In addition, her own entrepreneurial journey of building and scaling a venture has taught her to understand what customers really want. This valuable experience helps her create content that connects deeply with people. Her words build bridges between brands and people, always guided by one principle — say it right, or not at all.

Vikram brings wit, depth, and a little mischief to the art of communication. With a Master’s in Communication Studies and a decade in creative strategy and copywriting, he’s known for crafting bold ideas that disrupt with compassion. A natural storyteller and collaborative thinker, Vikram thrives on turning insights into memorable narratives — proof that smart writing doesn’t have to be serious, but it must always be sincere.