I popped into the neighbourhood mall the other day to buy a gift for a friend, and wandered into The Body Shop. The attendant walked me through the in‑store gift packs; nothing really clicked, and thoroughly bored, I was just about to leave. Which is when the store manager, clearly blessed with the gift of the gab, waved me over to their newest collection - Dew Berry. I smelled it, loved it, and before I knew it, he dropped the line, “It’s a limited edition - a comeback fro

Frugal bouquet & rapid sketch by a student candidate, stickers as a token of love from Tarundg, Tickets curtesy NID travel desk and admission cell There are some weeks that don’t just exhaust you—they rearrange you a little. I came back from six days of sitting on the interview panel for the M.Des Graphic Design program at National Institute of Design, and I haven’t quite been able to switch off since. Not in the way one recovers from long workdays or travel fatigue. This was

Background How do movements begin? It is a question that has stayed with me through different phases of my life — as a potter, a designer, and now as a Chief Creative Officer. Movements rarely begin with technology. They begin with attention. The trigger for this line of thought came when I encountered the work of the artist Hubert Duprat. His practice is extraordinary not because of what he makes, but because of how he makes it. He collaborates with living organisms — speci

Over the past year, a long-standing client of Therefore Design, a strategic packaging and brand design studio in India, has been actively exploring growth and diversification opportunities. Our partnership with the brand spans over five years, during which we have worked closely as brand custodians and strategy consultants. In this time, our work together has not only sharpened and amplified the brand’s visibility in the market, but has also contributed to a significant reven

In a world where markets shift overnight and technology rewrites long-held rules, leaders often feel compelled to keep running—to deliver more, scale faster, and stay ahead. Yet the most transformative year in my two-decade career came from doing something counterintuitive: pausing intentionally to learn. This year, I leaned into structured learning across global business strategy, social sector leadership, design academia, and AI-driven transformation.From the Stanford See

If you’re part of India’s thriving dairy industry, you probably already know that the country leads the world in milk production, climbing from 146.30 million tonnes in 2014-15 to an impressive 239.30 million tonnes in 2023-24*. *Source: https://www.pib.gov.in/ However, as milk production increases, so do the challenges that accompany it. Ensuring the quality of that milk all the way to consumers hinges on one critical factor: smart and compliant packaging . Studies over th

Tea. Once a valuable resource that had the potential to start wars, it now just implies that I can’t keep a secret. Tea has held a great...

Walking through the buzzing halls of Anuga Select India 2025, it was easy to sense the scale of change underway in the Indian food and...

It’s a mad-mad brand world out there. New products and startups launch almost every single day, each vying for its fair share of...

Over 9,000 years ago, a cat looked at a human settlement and said, “That’s a lucrative business partner.” Since then, cats have been an...

A couple of weeks ago I had the opportunity to speak to a group of students and budding professionals on Succeeding as a Creative...

When you think of iconic brands like Coca-Cola, Nike, or Apple, what comes to mind? Most likely, their logos, colours, slogans, and the...

With increasing consumer awareness of environmental issues, brands must be mindful when making eco-friendly claims. The Government of...

The Power of Fixing One Parameter Creating a brand identity is an exhilarating process filled with endless possibilities. However, the...

The world of augmented reality (AR) has been rapidly evolving, capturing the attention of tech giants and consumers alike. Apple and Meta...

The iOS App Store launched in 2008 with 500 apps. Today, there are over seven million apps available across iOS and Android platforms,...

I recently morphed from a nuclear family into a joint family. And the age chasm between the youngest (5) and the oldest (77) in the house...

The Indian retail industry has undergone a massive transformation in recent years, with the rise of digital technologies and the growth...

Brand architecture is important for every business, whether a startup or an established one. Because, in a way, brand architecture...