Over the past year, a long-standing client of Therefore Design, a strategic packaging and brand design studio in India, has been actively exploring growth and diversification opportunities. Our partnership with the brand spans over five years, during which we have worked closely as brand custodians and strategy consultants. In this time, our work together has not only sharpened and amplified the brand’s visibility in the market, but has also contributed to a significant reven

In a world where markets shift overnight and technology rewrites long-held rules, leaders often feel compelled to keep running—to deliver more, scale faster, and stay ahead. Yet the most transformative year in my two-decade career came from doing something counterintuitive:  pausing intentionally to learn. This year, I leaned into structured learning across global business strategy, social sector leadership, design academia, and AI-driven transformation.From the  Stanford See

If you’re part of India’s thriving dairy industry, you probably already know that the country leads the world in milk production, climbing from 146.30 million tonnes in 2014-15 to an impressive 239.30 million tonnes in 2023-24*. *Source: https://www.pib.gov.in/   However, as milk production increases, so do the challenges that accompany it. Ensuring the quality of that milk all the way to consumers hinges on one critical factor: smart and compliant packaging . Studies over th

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A couple of weeks ago I had the opportunity to speak to a group of students and budding professionals on Succeeding as a Creative...

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The Indian retail industry has undergone a massive transformation in recent years, with the rise of digital technologies and the growth...

Brand architecture is important for every business, whether a startup or an established one. Because, in a way, brand architecture...

And… we’re back with a new edition of our actionable series, Brick to Click in 60 Days, where we’ll tell you how you can use social...

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Welcome to Week 3 of our series, Brick to Click in 60 Days. We’re back… with some incredibly actionable plans for you, to create your...

It’s a brand-new week and we’re back with some brand-new tips for you! Welcome to Week 2 of our series, Brick to Click in 60 Days. The...