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Viah

Unveiling Indulgent Skincare Through Unified Packaging

Brand Architecture + Brand Identity + Brand Identity Systems + Visual Language Design

Viah is a D2C beauty brand that brings a touch of luxury to everyday skincare routines and is inspired by real women, who want to feel confident, happy, and empowered. Backed by the promise of science, Viah products are formulated specifically to address Indian skin concerns. Therefore designed a cohesive brand identity and packaging system for Viah that captures the brand’s essence and values. We went on to create a WOW experience by designing a unique visual language comprising a smart wordmark, a vibrant colour palette, and distinct packaging. We also suggested the appearance and finishes of the products’ bottles and jars.

250%-300%

M-o-M growth

10x Sales

than predicted

40% Repeat

customer rate per month

“Winning the India Best Design Award is a testament to the exceptional work Therefore Design has done on Viah Beauty’s packaging. Their ability to translate our branding and packaging vision has not only elevated Viah Beauty’s presence in the market but also set a new standard for premium skincare.”

The making of Viah

True to the idea of ‘keeping it real’, we created a design language that prioritises user clarity. We created functional and effective product names, complemented with straightforward product explanations. We crafted the identity to be plush and minimal, ticking all the right indulgence boxes. The Viah wordmark comes alive in all its grandeur in the Hugolers Stylish font, effortlessly evoking feelings of luxury and panache.

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Building the brand, from strategy to system

Our smart design system addresses the challenge of making Viah appealing to consumers in an already cluttered category market where a new skincare brand launches almost every waking moment. The brand had to look different, premium and dependable, while helping consumers pick what’s right for them.

We created a deep and rich colour palette comprising the Viah Blue and the Viah Gradient that lends a sense of regal luxury to the brand. Inspired by the vibrancy of gemstones, we developed colours for the packaging that complement the Viah gradient. These colours - green, purple, red and yellow also act as differentiators across product categories for better consumer recall.

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Bringing Bonco to Life

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Keeping it modern and minimal

They exude a sense of charm and prestige, indicating the products are refined and crafted to perfection. Used on the packaging, they enable a seamless transition between the brand identity colours and the packaging colours, and complement the Viah gradient.

Inspired by the facets and beautiful cuts of gemstones,  particularly the reflection and refraction of light through a gem’s faceted walls, our graphics for Viah create an array of mesmerising colours.

  • DESIGN TEAM

    Gauri Barve Kale
    Akanksha Salvi
    Nikita Sawant
    Vaishnavi Ladkat

    ACCOUNT MANAGEMENT

    Rohan Pabale

    PRINT PRODUCTION

    Akshay Shivmare

    RESEARCH 

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    COPY WRITING

    Chaitra Patel

    MARKETING 

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    PHOTOGRAPHY

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    FOOD STYLING

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    STRATEGY PARTNERS

    CherryPeachPlum

    PRINT PARTNERS

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    PACKAGING PARTNERS

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