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The Pink Foundry

Bringing a New Science-Driven Skincare Brand to Life

Brand Identity + Brand Ecosystem + Packaging

We crafted The Pink Foundry’s packaging and brand experience to bring its core belief to life: that skin has a magical ability to restore and enhance itself. By combining clarity, minimalism, and detailed product information, we created a design that inspires confidence and acts as a gentle guide, helping users understand, trust, and feel empowered on their skincare journey.

EXPERTISE

SCIENCE-DRIVEN

LIFESTYLE

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While many clinical brands lean into sterile, cold aesthetics, we leaned into The Power of Pink. We envisioned a brand that didn't just treat skin but empowered it, moving away from "fixing flaws" toward "strengthening skin" through science. We developed a comprehensive visual system for The Pink Foundry that balances laboratory-grade precision with high-end lifestyle appeal.

The Packaging System: Clarity by Design

The packaging was designed to be an educational tool as much as a container. We created a detailed system that makes the product's technical elements visible and easily understood by consumers.

The challenge was to effectively communicate all the benefits and features without creating a sensory overload and firmly establishing TPF as a lifestyle brand, while also conveying the brand’s technical expertise. An intelligent brand language was designed, which did justice to both these asks. The golden lines used were representative of the features of our skin and also created a seamless visual flow.

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Bringing Bonco to Life

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to 

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By bridging the gap between a legacy of science and the modern consumer’s desire for efficacy, Therefore Design helped transform The Pink Foundry into a brand that stands for more than just skincare—it stands for the science of skin health.

  • DESIGN TEAM

    Gauri Barve Kale
    Nikita Sawant
    Norbu Gyamtso
    Ishwari Bhoskar
    Tanisha Kharde

    ACCOUNT MANAGEMENT

    Ketan Joshi

    PRINT PRODUCTION

    Akshay Shivmare
    Ajinkya Dhage
    Chetan Aghav
    Shraddha Dashpute

    RESEARCH 

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    COPY WRITING

    Vikram Sane

    MARKETING 

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    PHOTOGRAPHY

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    FOOD STYLING

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    STRATEGY PARTNERS

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    PRINT PARTNERS

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    PACKAGING PARTNERS

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Leveraging the "Power of Pink"

While many clinical brands lean into sterile, cold aesthetics, we leaned into The Power of Pink. We envisioned a brand that didn't just treat skin but empowered it, moving away from "fixing flaws" toward "strengthening skin" through science.

Where Research Meets Aesthetics

We used a clean, structured typographic hierarchy to reflect the brand's scientific rigour. The key end benefits were highlighted on the FOP for easy comprehension. The product features were smartly incorporated into the packaging to avoid cluttering.

We identified a distinct colour palette and used it as accents to provide depth and contrast to the core pink palette. Apart from blending beautifully with the core colour, this palette also helped in creating a brand ecosystem that helped segregate the varied product portfolio.

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