Organic Tattva

Therefore brought in a brand system for Organic Tattva that does justice to the brand's organic offering and distinguish itself from the cluttered market. Our packaging was based on insights gathered from thorough market research that helped us build a robust design system. Drawing from market insights on packaging, we inferred that consumers are naturally prone to trust products that exhibit minimal design and information on the packaging. Thus, we developed a colour palette of earthy shades for the brand’s identity, in line with the brand’s values. In a sharp contrast, the clean packaging design bears a palette of bright and fresh colours; each colour for a different product type. We created distinct graphics of leaves, illustrations, icons and textures that make the packaging more relatable to the urban target audience. A transparent window on the front of pack of the flours range showcases the superior quality of the products. Finally, we used strategically worded, minimal content on the front and back of packs to reiterate the authenticity of the products. This, we complemented with a strong tagline ‘A Natural Way of Life’, eventually tying in sustainable farming, the core of Organic Tattva’s narrative!