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Musha Musha

Designing a Japanese-Style RTC Brand

Brand Strategy + Brand Identity + Brand Ecosystem + Packaging

Musha Musha is a Japanese-style ‘ready to cook’ brand by Gadre Marine, one of India’s largest seafood exporters since 1978. Therefore crafted a unique brand system that establishes Musha Musha as the go-to for an authentic gourmet experience and distinguishes it from Gadre’s mainstream range of products. To carve out a niche for this exciting line up of gyoza-style veg and non-veg momos, Therefore meticulously crafted Musha Musha, without diluting Gadre's established reputation for seafood excellence. Targeting savvy, urban aficionados (20-40 years) with a taste for the refined and authentic, we crafted Musha Musha's brand strategy and ecosystem to hit the right mark and showcase that Asian cuisine is so much more than just Chinesefood!

MODERN

AUTHENTIC

GOURMET

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To create a brand that resonates with audiences, Musha Musha combines unforgettable design with authentic Japanese culinary experiences. Our partnership with Therefore, veterans of the food branding and packaging industry, brings the perfect blend of expertise, to propel Musha Musha forward.”

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Bringing Bonco to Life

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A bold Asian brand comes alive

Musha Musha’s eye-catching packaging, complemented by health claims and a brand story, weaves together a truly immersive brand experience. Our choice of a subtle pastel palette, clean fonts and a vibrant red for the identity, ensured a great shelf throw and elicited a gourmet feel.

  • DESIGN TEAM

    Gauri Barve Kale
    Rahul Shinde
    Nikita Sawant
    Apurva Chavan
    Shreya Joshi

    ACCOUNT MANAGEMENT

    Dhun Patel
    Ketan Joshi

    PRINT PRODUCTION

    Akshay Shivmare

    RESEARCH 

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    COPY WRITING

    Vikram Sane

    MARKETING 

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    PHOTOGRAPHY

    Mihir Hardikar

    FOOD STYLING

    Nitin Tandon Food Styling & Consulting

    STRATEGY PARTNERS

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    PRINT PARTNERS

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    PACKAGING PARTNERS

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Musha Musha is catchy,it’s alliterative and ensures a great brand recall. Personifying a delectable range of meat and vegetarian fare, the name is cheery, and yet, effortlessly depicts oodles of poise. We recommended describing it as ‘Japanese Gyoza-style’ momos that would resonate with the target audience. Musha Musha is a versatile name that also prioritises the possibility of future product diversification. So, what’s there not to like in the name, Musha Musha!

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