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Melt n Mellow Ice Cream

An Ecosystem for an Ice Cream Brand on the Cusp of Expansion!

Brand Architecture + Brand Identity + Brand Identity Systems + Visual Language Design + Packaging design + Packaging system + POSM + Website design + Social Media

Melt n Mellow is an ice cream brand in Chhatrapati Sambhajinagar. They already had some presence in the city. The challenge was to make the brand stand out in a saturated market. We partnered with Melt n Mellow to revamp their entire brand ecosystem. Drawing from extensive market research, we developed an ethos for the brand and directed the brand communication around this idea. The brand ecosystem was refreshed, keeping in mind its eventual expansion beyond the city and state. The scope of work included packaging, website design, and social media management.
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Regular Range

A flowy visual treatment was explored that did justice to the brand name and the nature of their offerings. Minimal elements were used in the language. These smartly reflect the magical aspect of the brand. Aesthetic blends of warm yet vibrant colours were used intelligently to make the packaging eye-catching.

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We shot images that align perfectly with the look and feel of the brand. The images evoked a feeling of indulgence, creating a drool-worthy packaging.

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Bringing Bonco to Life

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to 

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Clear, legible fonts and evocative colour palettes were used to create a cohesive brand experience, which was carried forward across all brand communication and applications.

  • DESIGN TEAM

    Nikita Sawant
    Siddhesh Vaze
    Surabhi Joshi
    Rohan Gogte
    Sanmit Bhagwat
    Tisha Barman
    Devangee Pendse
    Hitanshi Waradkar
    Tanisha Kharde
    Rutwij Paranjpe
    Shubhi Nigam

    ACCOUNT MANAGEMENT

    Rohan Pabale
    Vedant Khedekar

    PRINT PRODUCTION

    Ajinkya Dhage
    Hemant Sonje

    RESEARCH 

    Vrishali Kekre Deshmukh
    Anushka Dabholkar

    COPY WRITING

    Vikram Sane

    MARKETING 

    Akshay Kakade
    Shubhada Kamble
    Omkar Anarse
    Saniya Sheikh

    PHOTOGRAPHY

    Pawan Manglani

    FOOD STYLING

    Nitin Tandon
    Bijal Jobanputra

    STRATEGY PARTNERS

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    PRINT PARTNERS

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    PACKAGING PARTNERS

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Packaging System

We devised a packaging system for the entire brand portfolio. This included distinct visual languages for their regular ranges and a premium range.

Premium Range

The challenge was to distinguish the premium range. The Melt n Mellow design language was carried forward smartly to create a distinct category and, at the same time, make them look like they belong to the same umbrella brand.

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