Mother's Recipe Hearty Roots
Envisioning a Healthy Range for a Legacy Pickle Brand
Brand Identity + Brand Ecosystem + Packaging
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Pickling the perfect palette
Every color was explored, tested, and refined to echo the authenticity of Indian tradition with a healthy modern twist. Through multiple trials and print refinements, we ensured the palette not only looked appetizing on screen but translated flawlessly on pack. The result? A design system that feels fresh, rooted, and print-perfect every single time.
In a Pickle? Trust Your Roots!
With Hearty Roots, every jar blends age-old authenticity with modern health. From hand-drawn illustrations to super-ingredient highlights and wholesome icons, the design tells a story of tradition reimagined where taste, health, and heritage come together beautifully.
The vibrant visuals capture the essence of homemade goodness while signaling mindful nutrition for today’s lifestyles. By combining timeless recipes with health-forward cues, the packaging becomes more than a wrapper - it’s a celebration of heritage made relevant. It invites consumers to experience not just a pickle, but a wholesome journey of flavour and well-being.
By weaving together the essence of Indian tradition and modern health, we crafted a packaging design that perfectly resonates with today’s mindful yet nostalgic consumer.
Bringing Bonco to Life
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DESIGN TEAM
Gauri Kale
Rahul Shinde
Hanumant Bhujbal
Vrushal ShahACCOUNT MANAGEMENT
Ketan Joshi
PRINT PRODUCTION
RESEARCH
COPY WRITING
MARKETING
PHOTOGRAPHY
FOOD STYLING
STRATEGY PARTNERS
PRINT PARTNERS
PACKAGING PARTNERS
