Bonco
A Chocolate that is Pure at Heart
Naming + Brand Identity Design + Packaging Design
30% Higher
Packaging Recall
8/10 Shoppers
Recognized
Bonco on the shelf
70% Buyers
Perceived Product
Purity & Authenticity
Pure Chocolate, Pure Heart
The brand values we crafted for Bonco - ‘passion for value’, ‘honest at heart’, and ‘innovation for you’, led us to develop a timeless brand essence - Pure Chocolate, Pure Heart. Inspired by this essence, we created a playful fusion of ‘Bon’, which is French for ‘good’ and ‘Co’, for cocoa. The result…Bonco emphasises how good a chocolate it truly is!
For the identity, Bonco had to look like what it sounds! Our identity ‘speaks to the heart’. It’s balanced yet exudes a bit of quirk, and feels wholesome, as it incorporates a heart for the ‘B’ of Bonco. Its roundness and free-flowing form indicate a circle of trust and purity.
The part where we ate too much chocolate and called it research
Bonco’s story began with meticulous research, followed by strategy and innovative design. Our market research had revealed a polarised chocolate market - premium brands focused on origin and quality, while mass-market players emphasised emotional appeal.
We identified an opportunity for pure chocolate at an accessible premium price, and validated it through a SWOT analysis! Brainstorming led us to three key narratives, which we refined using moodboards, color palettes, and visual inspirations. Ultimately, we chose ‘Better for You’, which evolved into Bonco’s core brand essence.
No Good Look without a Solid Backbone
Bonco’s story began with meticulous research, followed by strategy and innovative design. Our market research had revealed a polarised chocolate market - premium brands focused on origin and quality, while mass-market players emphasised emotional appeal. We identified an opportunity for pure chocolate at an accessible premium price, and validated it through a SWOT analysis!
Brainstorming led us to three key narratives, which we refined using moodboards, color palettes, and visual inspirations. Ultimately, we chose ‘Better for You’, which evolved into Bonco’s core brand essence.
Our strategy was to position Bonco as a new-age, affordable-premium brand that offers consumers pure chocolate made from the finest ingredients.
Bringing Bonco to Life
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to
A bean-to-heart story
The back of the pack needed more than just information, it needed soul.
We brought the 'Bean to Heart' story to life through an illustrated seal that subtly reinforces Bonco’s promise of purity and honesty. We wove the ingredient story in thoughtfully, with visual elements that not only inform but also invite curiosity. We designed each detail to delight — building trust while keeping the storytelling alive, right down to the last panel.
A great story never fails to captivate.
So, we chose to tell a story for Bonco. With an engaging language of hearts large and small, Bonco’s ingredient story on the back of the pack, and precise photography, we brought the design to life.
DESIGN TEAM
Gauri Barve Kale
Vrushal Shah
Shreya Joshi
Ishwari BhoskarACCOUNT MANAGEMENT
Ketan Joshi
PRINT PRODUCTION
Ajinkya Dhage
RESEARCH
Dhun
ShilrajCOPY WRITING
Vikram Sane
MARKETING
PHOTOGRAPHY
FOOD STYLING
STRATEGY PARTNERS
PRINT PARTNERS
PACKAGING PARTNERS
