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Neelam
Client
Neelam Utensils
Project Type
Household
Category
Research, Design, Branding
With a legacy spanning 50+ years, Neelam Stainless Steel offers consumers smartly designed, well-matched kitchen essentials. As Neelam’s brand custodians, Therefore led a bold strategic overhaul, introducing systems thinking for the first time to the Indian utensils category
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