VIAH

An Indulgent Skincare Brand Wows With A Cohesive Identity and Packaging System

BRAND STRATEGY +

BRAND IDENTITY +

BRAND ECOSYSTEM +

PACKAGING

Viah is a D2C beauty brand that brings a touch of luxury to everyday skincare routines and is inspired by real women, who want to feel confident, happy, and empowered. Backed by the promise of science, Viah products are formulated specifically to address Indian skin concerns. Therefore designed a cohesive brand identity and packaging system for Viah that captures the brand’s essence and values. We went on to create a WOW experience by designing a unique visual language comprising a smart wordmark, a vibrant colour palette, and distinct packaging. We also suggested the appearance and finishes of the products’ bottles and jars.

DESIGNED FOR IMPACT

10x Sales

M-o-M growth

10x Sales

than predicted

40% Repeat

customer rate per month

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Riddhamn Baahri Co-Founder | Viah Beauty

The making of Viah

True to the idea of ‘keeping it real’, we created a design language that prioritises user clarity. We created functional and effective product names, complemented with straightforward product explanations. We crafted the identity to be plush and minimal, ticking all the right indulgence boxes. The Viah wordmark comes alive in all its grandeur in the Hugolers Stylish font, effortlessly evoking feelings of luxury and panache.

ASKING THE RIGHT QUESTIONS. AT THE RIGHT TIME.

Building the brand, from strategy to system

Our smart design system addresses the challenge of making Viah appealing to consumers in an already cluttered category market where a new skincare brand launches almost every waking moment. The brand had to look different, premium and dependable, while helping consumers pick what’s right for them.

We created a deep and rich colour palette comprising the Viah Blue and the Viah Gradient that lends a sense of regal luxury to the brand. Inspired by the vibrancy of gemstones, we developed colours for the packaging that complement the Viah gradient. These colours - green, purple, red and yellow also act as differentiators across product categories for better consumer recall.

Inspired by the facets and beautiful cuts of gemstones, particularly the reflection and refraction of light through a gem’s faceted walls, our graphics for Viah create an array of mesmerising colours. They exude a sense of charm and prestige, indicating the products are refined and crafted to perfection. Used on the packaging, they enable a seamless transition between the brand identity colours and the packaging colours, and complement the Viah gradient.

RECOGNITION

CLIENT

VCB-VIBE CUSTOMIZED BEAUTY PVT. LTD

INDUSRTY

BEAUTY AND SKINCARE

SERVICES

BRAND ARCHITECTURE + BRAND IDENTITY + BRAND IDENTITY SYSTEMS + VISUAL LANGUAGE DESIGN

CREDITS

Design Team

Gauri Barve Kale
Akanksha Salvi
Nikita Sawant
Vaishnavi Ladkat

Account Management

Rohan Pabale

Artwork Team

Akshay Shivmare

Research, Narrative & Strategy

Photography/ Video

Food Styling

Strategy Partners

CherryPeachPlum

Print Partners

Packaging Partners

Digital Team

Copy

Chaitra Patel

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