Swastiks faced a unique challenge when it came to naming. As the brand moved to other states from its home state of Karnataka, many duplicates were found competing in the same category. Our strategy to overcome this challenge was to create a parallel brand while keeping a common element across both.
A mascot was created which resonated the values of the brand and built a connect with the target. It also worked as a bridge between the new Rala and Swastiks, giving people surety that both belonged to the same house and thus helped to deliver the very same quality assurance.
IT IS ALWAYS A TEAM EFFORT