We are the Best!
India’s Best Design Studio for 2024
This win is not just ours, it’s equally Yours!
Your support allows us to push the boundaries of our creativity.
Thank you, from the bottom of our hearts.
Here is a glimpse of the projects we submitted.
Bonco
Naming, brand identity and packaging design for a legacy brand entering the chocolate category
Bonco’s endearing identity takes forward its brand essence - Pure Chocolate, Pure Heart. A playful fusion of ‘Bon’, which is French for ‘good’ and ‘Co’, for cocoa, the name emphasises the idea of the ‘good chocolate’.
The identity design is clever, quirky and feels wholesome, as it incorporates a heart for the ‘B’ of Bonco, to imply that ‘Bonco speaks to the heart’. Its roundness and free flowing form indicates a circle of trust and purity. A pastel palette for the packaging, juxtaposed with a happy yellow, lend Bonco a spirited and indulgent shelf throw.
Our design for Bonco focuses on the purity and goodness of the chocolate. The design visuals are inspired by the purity of forms seen in nature, and represent the ‘Better for You’ brand story. The warm yellow palette expresses optimism and goodness.
Designer/ Team:
Dhun Patel, Gauri Barve Kale, Vrushal Shah, Shreya Joshi, Ishwari Bhoskar, Ketan Joshi, Vikram Sane, Shilraj Kolhe
Wiggles
Brand architecture, identity and design for a pet care brand that caters to the varying needs of pets and pet parents
The positioning statement, ‘Learning to Love’ encompasses the brand belief that being a pet parent is a lifelong commitment. The identity combines multiple elements of the brand’s personality and positioning, to create a visually rich and symbolic representation that signify love, unending commitment, and making the right promises responsibly. The Wiggles W and typeface inspire trust and dependability.
Tender Teal and Playful Purple as the primary colour palette reflect the brand’s expertise, dedication to care and transparency, while embodying warmth, playfulness, and liveliness. We also identified a dynamic palette of 15 unique colours that work well with Tender Teal and can be used across Wiggles’ sub-brands.
The brand architecture system we created for Wiggles, makes room for the brand’s numerous product and service offerings, with scope for future expansions.
Designer/ Team:
Dhun Patel, Nikita Sawant, Vrushal Shah, Ishwari Bhoskar, Rohit Gaikwad, Rohan Pabale, Vikram Sane
In collaboration with Ideosphere
Resilient Kidz
Brand identity and book design for a platform that empowers parents with strategies that help their kids develop life skills
Building on a communication direction of ‘A Blueprint for Parenting Excellence’, the brand’s identity seeks to empower parents with a sense of order and structure, in navigating parenting complexities. The identity draws inspiration from the hexagon, a shape created naturally by bees while building their hives.
This choice of shape symbolises the collective effort and cooperation required to build a resilient foundation and represents the building blocks that kids use in play.
We developed a consistent brand language that can be used across touchpoints, including the activity books we designed - Balanced Screen Time and Self Discipline Kit. The brand language makes the contents of the book fun and engaging, while providing parents with clarity and children with systematic activity.
Designer/ Team:
Vrishali Kekre Deshmukh, Nitin Virkar, Nikita Sawant, Ishita Shitut, Surabhi Joshi, Vaishnavi Ladkat, Tanaya Desai, Anushka Dabholkar, Rohan Pabale, Vikram Sane, Ajinkya Dhage
Vikiki Happop
Naming, brand design and brand assets (packaging) for a brand of air-popped popcorn
We designed a visually neutral identity for the master brand Vikiki, to complement potential snacking products in the future. The name Vikiki, a coined one, is a clever amalgamation of the letters of the names of the family of four who have founded the brand. We also coined the word Happop, by combining ‘Happy‘ and ‘Popcorn’, with the intent to bring to life the joy of eating air-popped popcorn.
The Happop identity in a golden yellow is inspired by the lusciousness of butter, a prime ingredient in the popcorn. Memorable design elements add to the global appeal of the brand, while conveying the brand’s philosophy of offering Indian consumers an international experience of ‘better for you’ snacking.
The playful Happop brand language depicts the lightness of the popcorn and is inspired by all things fun, light and floaty, like hot air balloons and clouds. The brand’s unique iconography smartly combines fun with knowledge, and informs consumers of the benefits of snacking on Happop.
Designer/ Team:
Dhun Patel, Gauri Barve Kale, Vrishali Kekre Deshmukh, Nitin Virkar, Rahul Shinde, Apurva Chavan, Vrushal Shah, Saurabh Kulkarni, Ankit Chafle, Vikram Sane, Ajinkya Dhage
