Finely Crafted Chocolate Indulgence
Our collaboration with Baskin Robbins was taken a notch higher, with the launch of a premium range of chocolates, Baskin Robbins Bon Bons!
Renowned for their indulgent ice creams, Baskin Robbins introduced Bon Bons, a luscious celebration of luxuriant almonds, cranberries and butterscotch, coated in smooth rich chocolate, to coincide with the festive season.
With gifting perceptions in India essentially driven by the size of the gift itself, people are inclined to equate a larger gift with a higher monetary value. We collaborated with Baskin Robbins to design an impressive packaging that was evocative of the high value of the chocolates.
The design language of the Bon Bons packaging carries forward a celebratory mood that lends an air of exquisiteness to the product. We achieved this by way of a uniquely-designed box that is lightweight and easy to carry, while retaining its sophisticated charm at all times.
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