© 2017 by Therefore Design

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BASKIN ROBBINS

BON BONS

Finely Crafted Chocolate Indulgence

Our collaboration with Baskin Robbins was taken a notch higher, with the launch of a premium range of chocolates, Baskin Robbins Bon Bons!

 

Renowned for their indulgent ice creams, Baskin Robbins introduced Bon Bons, a luscious celebration of luxuriant almonds, cranberries and butterscotch, coated in smooth rich chocolate, to coincide with the festive season.​

 

The Ask

With gifting perceptions in India essentially driven by the size of the gift itself, people are inclined to equate a larger gift with a higher monetary value. We collaborated with Baskin Robbins to design an impressive packaging that was evocative of the high value of the chocolates.

Our Solution

The design language of the Bon Bons packaging carries forward a celebratory mood that lends an air of exquisiteness to the product. We achieved this by way of a uniquely-designed box that is lightweight and easy to carry, while retaining its sophisticated charm at all times.   

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An unusually longer internal pouch size aided us in creating height for the pack, while dark colours further enhanced the pack, making it stand apart on retail shelves.

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A matte finish complemented by glossy UV Spot over the product image, further accentuated the drool factor, evoking the packaging’s perceived luxurious value.

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A unique step display allows each pouch to be visible explicitly and allowing for it to be accessed easily, while also lending height to the pack.

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Our distinctive design allows the Bon Bons box lid to fit at a cross angle on top of the bottom container, lending it a very contemporary look and feel.

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Our decision to use single colour printing on the pouch, helped reduce costs, while still retaining its plush look and feel, elicited through metallic finish.

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We used enticing photography that is evocative of the supreme quality of the ingredients and the chocolates themselves, positioning the product as very high on quality.

IT IS ALWAYS A TEAM EFFORT

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