With an intention to garner great brand visibility and recall for this new snack brand, we set out to change the target’s (kids) habit of asking for flavours by referring to pack colours.
Targeted to the age group between 5-10 years, the pack was designed with the intent of getting children to ask for the flavours using animal names rather than colour.
This created a unique identifiable character for the brand making it instantly recognizable in the busy Indian kirana . There was soon a chatter of kids asking for the parrot pack and the monkey pack.
IT IS ALWAYS A TEAM EFFORT