An NGO banks on a few seconds of attention from its stakeholders, it was important to communicate the area of work in the tagline, crafting it almost like an elevator pitch.
Interacting with the team behind Udaan through workshops, mapping the organizations past and present endeavours, all pointed us to create an identity that would embody a positive, confident spirit and an emotion of empowered.
The identity was an exercise in exploring the type, such that the form and counter form, reveal a carefree child marching towards a bright future.
The bright red colour was for urgency in action when juxtaposed with the imagery of a happy child was used to show that children can have a bright future despite diabetes.
IT IS ALWAYS A TEAM EFFORT