Asian Paints

ASIAN PAINTS LTD.

INDIA’S ICONIC PAINTS BRAND EDUCATES CONSUMERS ON MAKING INFORMED CHOICES

Project Snapshot

OBJECTIVE

As strategic design and research partners of several years to Asian Paints, we have continually sought to strengthen the brand’s reach across varied and potential growth segments, using diverse consumer touchpoints and marketing tools. The ultimate goal has always been to highlight the appropriate use of colours and textures.

ASK

Design assorted marketing tools and touchpoints like booklets/ colour books, workshops, etc. using a systematic and focused approach, to help understand consumer requirements and spaces better.

TARGET AUDIENCE

From the expert or facilitator to the end user, our target audience has comprised a cross section of people like retail consumers, contractors, institutional administrative staff, designers, architects, students, etc.

SOLUTION

In-depth research has been the cornerstone of all our solutions for Asian Paints. Combining our insights with design thinking and strategic execution, we develop precise marketing tools and deliver smart solutions that bring the brand to life across myriad touchpoints. This in turn, helps propel sales for Asian Paints.

Project Gallery

DESIGN RESEARCH & STRATEGY + BRANDING + PUBLICATION DESIGN

IT IS ALWAYS A TEAM EFFORT