BUILDING A GLOBAL BRAND WITH DIVERSE BUSINESS INTERESTS
Craft an industry-agnostic brand that brings alive the core philosophy of human -centred technology in a simple and confident manner while
embodying the vision of shaping the future industry.
Articulate the brand ethos and develop a visual identity system for a new-age corporation, headquartered in Singapore. The group’s vision is to build disruptive businesses with innovation and technology at their core.
Businesses of all scale looking to leverage digital technology to chart a sustainable and meaningful path to success. The focus is not on size or location of a company, but its potential to grow with the right tools.
Verbalizing the brand core was the first step, shaping the brand’s vision, mission and values and distilling this into a strong purpose line – Innovate to Impact. The next milestone was formulating a name that best expressed the brand and what it represents, thus the genesis of Agvo; rooted in agility and innovation.
The wordmark is inspired by Agvo’s vision of leveraging digital technology to create human-centric solutions - smartly juxtaposing a bold typeface with sharp edges; that are synonymous with cutting edge technology and innovation, and soft rounded curves that lend a human touch, representing the group company’s customer-first focus. A vibrant blue strikes the balance of modernity and dependability.
The brand language juxtaposes two distinct elements to create a striking and memorable visual identity for the brand. Tessellating A & V brings together the sharp focus of an arrow, balanced with an open flourishing form. The powerful bolt adds dynamism, gravitas and serves to imbibe continuity and flow across communication touchpoints.
BRANDING + IDENTITY + NOMENCLATURE