Assigned to create the Brand Identity and Space Graphics for the restaurant, this project went much beyond. From mapping the customer journey to optimise the minimum space available, to making the wait for the food much more enjoyable, we touched upon all aspects of the experience.
Conceptualised as an all-day breakfast joint, we suggested the tagline "Eat like a King" a play on from the popular adage. Taking forward this idea in the spatial experience, hero products on the menu, pancakes and waffles, were integrated with the kings and queens from playing cards. We collaborated with Rajiv Ipe to bring this illustration to life, telling a rich story that enables customers to discover something new every time they visit.
IT IS ALWAYS A TEAM EFFORT