Instant food, though a fast-growing category is still nascent in the Indian markets. With the intention of establishing the product in the instant food category we introduced elements such as ‘just add hot water’ and ‘ready in 4 minutes’ in a position of prominence in the front of pack. The concept was inspired by the thought that we learn to cook from our moms and watching them cook. The idea is emphasized with the help of scribbles that go as little reminders from moms. It explores the nostalgia associated with home food and a mother’s love associated with it.
IT IS ALWAYS A TEAM EFFORT