HIGH FIBER SNACKS
With the idea of less is more guiding our design thinking, the packaging for Missisippy, a range of healthy hi-fiber products, accentuates the important aspects of the product, in an intelligent and fun way.
A minimal illustration style was developed for the brand which helped to communicate the variants and highlight the goodness of the ingredients. Combined with a unique blue the packaging breaks clutter in the shelf and stands apart.
Research insights led us to realise the importance, buyers now place, on the content at back of the pack. Hence great attention was given to the copy and to make the back of pack engaging and informative.
This packaging was awarded the CII Design Excellence Award 2013, for Best Design in the Packaging category.
As part of engaging with the brand holistically, a retail strategy of sampling and portioning was devised for the complete range. Design directions for dispensers, point of sale merchandise and sampling kiosks were conceptualised.
IT IS ALWAYS A TEAM EFFORT