Haldiram’s, India’s favourite sweets and snacks brand was launching a crispy new snack range for kids. They needed a packaging that would engage the children and build a loyal fan base.
We didn’t just research the market, but also reminisced about our childhood, which led to an insight – Everyone loves a ‘Super-Hero’, so we set out to create our very own.
The mascot, our Super-Hero, fights hunger, dressed in a hi-tech, yellow costume, equipped with a utility belt and a Snack Blaster. Amidst vibrant colours, depending on the variant, our superhero shoots out Twists, Spins, Hoops or Cones from his powerful Snack Blaster. To fulfil the curiosity of kids, an exciting story was developed for the back of pack and the character was then used to create freebees.
IT IS ALWAYS A TEAM EFFORT