Our engagement with Haldiram's started with the design of packaging for a single product range, Frozen Foods for the export market. In due course of time we have worked with Haldiram's on over 15 distinct product lines adding value through design to impact the way the products are perceived. The challenge with Haldiram's is to have a mass appeal for the brand, while cueing premium-ness in certain ranges. We have worked with the teams at Haldiram's to create solutions that range from developing a low cost snack for kids to a range of premium Belgian chocolates for the uber urban audience.
Beverages was a relatively new category for Haldiram's. Having been around in the category for a few years, a refresh was required for the products to upgrade itself when compared to the competition. Luscious milk splashes and a distinguishing unit were created to communicate the richness of the product.
The ubiquitous Haldiram's Rasgulla Tin was up for a make-over. Nothing compliments the richness of the product other than cues of royalty. Inspired by Mughal miniature art, we selected depictions of royal animals in ceremonial attire as the motif for the product range.
Haldirams was launching a whole range of Mathris, commonly consumed tea time snack. The range needed to connect with a younger, evolving audience. An elegant combination of illustration and product photography bring alive the story and rituals of tea time in a memorable way.
Haldiram da Dhaba
Haldiram's wanted to introduce their home-style gravy delicacies with a rustic and authentic feel. The quintessential North India Dhaba was our inspiration. No better place to get your fix of delicious yet home-style food. This idea was merged with Indian truck art that has a kitsch value while being internationally popular as “Indian”.