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Design Intervention for Business Success (DIBS)

What is it that companies as diverse as Google, PepsiCo, Uber, Airbnb, Amazon, Apple, Proctor & Gamble, IBM and Dyson have in common, apart from being large corporations, of course? In two simple words, Design Thinking! Each of these companies has adopted Design Thinking, which in turn has impacted their businesses and provided a competitive edge.

Design Thinking

Have you ever stopped to think about how the world around us is defined by design?

The machines we use, the iOS updates that Apple announces, or even something as commonplace as the tomato ketchup squeezy bottle you use for your plate of fries…sound familiar, don’t they?

They are all a part of a design eco-system!

Design is everywhere around us, it’s just that we need to open our minds to it!

Design as is commonly understood, involves ‘making things look pretty and aesthetic’. But, this is less than half of the narrative!

Have you ever stopped to think about how the world around us is defined by design?


Thinking creatively like a designer
Enhance consumer experiences
Fuel company growth by addressing specific pain or needs

It involves:

Thinking creatively like a designer

Alter organisational systems, processes, strategies and products, to enhance consumer experiences


Fuel company growth by addressing specific pain points or needs.

Branding & Design Thinking

Businesses and Design Thinking

Think of some of the world’s largest companies, Pepsi and Google for example… the secret to their market dominance lies in Design Thinking! Billion-dollar companies such as Amazon, Uber and Airbnb have arrived at their brands’ promises using Design Thinking. It’s even prompted a home-grown company like ID Fresh Food, to enhance their products with innovative features for better user experiences.

Now, more than ever before, Design Thinking has evolved into a powerful, problem-solving tool not just for designers, but for large and small businesses alike, across the world. It lets you solve problems and arrive at solutions through a journey of discovering, strategizing and implementing!

What is Design Intervention for Business Success (DIBS)

The DIBS Workshop is a hands-on Design Thinking workshop, by Therefore Design. Here you will acquire the skills to navigate complex challenges, arrive at viable solutions, work in collaborative teams and possibly transform your organisational culture to achieve business goals, faster and more consistently.

Design Process

Why Should You Enroll

A recent study by McKinsey showed that Design Thinking can increase revenues and shareholder returns at nearly twice the rate of their industry counterparts. If increasing revenues is one of your business goals, DIBS will tell you how to!


DIBS is designed to help you: 

  • Arrive at exceptional solutions that stand the test of time

  • Create brands and products that resonate with users

  • Arrive at value additions that can create a premium

  • Innovate on newer products

  • Apply the winning formula, each time 

Why should you enroll DIBS workshop of Therefore Design?

Who Should Enroll
The DIBS workshop is ideal for professionals and packaging experts of the FMCG sector

  • Brand managers and brand custodians

  • Business owners and entrepreneurs 

Your DIBS Takeaway

The DIBS workshop will empower you to

DIBS takeaway
DIBS takeaway
DIBS takeaway

Transform organisational cultures and every day working.

Grow your idea pool by collaborating and co-creating with team members.


Rapidly test the viability of an Idea.


Dhun - Director of Therefore Design

Dhun Patel

Adept at gathering unique insights through research, Dhun is a perceptive Brand Strategist and Researcher, with a background in Mass Communication. Co-Founder at Therefore Design, she also mentors design teams in research and design thinking processes, empowers them to look beyond the obvious and create path-breaking design solutions. 

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Nitin - Director of Therefore Design

Nitin Virkar

Winner of the prestigious Red Dot for Product Design and Co-Founder at Therefore Design, Nitin is a postgraduate from NID, Ahmedabad. Nitin’s unusual perspective enables him to think out of the box and align with innovation cells of diverse brands, to explore ground-breaking ideas that support user requirements. 

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Nitin - Gauri - Director of Therefore Design

Gauri Barve Kale

A designer with a keen grasp on the nuances of finance and business, Gauri, an alumna of NID, Ahmedabad has a perceptive sense of design and design processes. As Co-founder at Therefore Design, she spearheads the Communicate Design business and leads her team in integrating design as a process as well as a craft, across diverse brands and projects.

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Nitin - Vrishali - Director of Therefore Design

Vrishali Kekre Deshmukh

Co-founder at Therefore Design and an alumna of NID, Ahmedabad, Vrishali’s forte lies in branding, packaging, exhibition design and publication design. A regular jury panellist at various design schools and design events, Vrishali also engages with diverse brands and skilfully bridges the gap between design and business, through Design Strategy. 

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Write to us on to customise your workshop or know about the next one.

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