WHERE THE HEART IS
Asian Paints along with Stories in Motion was creating a series of short webisodes featuring beautiful celebrity homes from around India. Bringing out the human side of the celebrities, the idea behind the series was to showcase personal spaces, memories connected with a home and the objects in it.
While the name Where the Heart Is aptly captures the sentiment of the series, the brand identity further reinforces the emotion.
Inspired by the thought that every home is a reflection of an individuals personality, we zeroed in on an eloquent serif typeface with thick- thin lines that nicely straddles both classic and contemporary characteristics. The little location marker with a heart at the centre literally brings the name alive while lending a feeling of warmth and modernity. The minimal nature of the identity ensures that it works well when cobranded alongside Asian Paints and when used in the packaging of the episode.
IT IS ALWAYS A TEAM EFFORT