© 2017 by Therefore Design

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BARAMATI AGRO

What began as a single assignment for packaging design in June 2015, has since grown into a close knit association with us in the role of brand custodians for Baramati Agro and a number of its consumer facing brands. 

 

An agri-business conglomerate, Baramati Agro is assiduously growing its product and service portfolio to cater to India’s emerging, processed food and export, markets. Founded in 1988, by Padmashree late Dr. Appasaheb Pawar, what was a poultry focused endeavor, is today a large corporation with interests in raw & processed chicken, sugar, animal feed, fruits & vegetables, dairy and retail.

 

In this dynamic growth phase, there was a need for a partner, who understands the business, to create and manage the ever expanding brand portfolio while maintaining focus on the vision of the Baramati Agro team, ensuring that the brand story remains cohesive across all touchpoints.

The Baramati Agro brand mark was rendered complete with the incorporation of the brand promise ‘Linking the Basics’ a distillation of the company’s core philosophy to work for the development of farmers while providing quality products to consumers. 

Besides the brochure, website and other event collateral needed by the company, a major initiative is their outreach to the farming community. As an agro company Baramati Agro is committed to engaging with and empowering farmers. Majority of the corporate communication initiatives are targeting at this group. Understanding this audience, a vibrant visual language complimented with a colloquial content style has been designed for the company. 

 

 A detailed overview of work we have done with each individual brand is available here.

A processed food brand with a focus on everything chicken.

Processed food brand with a range of delightful vegetarian products.

A retail chain selling fresh chicken and an array of frozen, ready to eat products.

QSR serving up an exciting selection of meals and snacks.         

IT IS ALWAYS A TEAM EFFORT

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Brand Promise
Corporate Communication