Asian Paints wanted to build platforms for interaction between architecture and interior design students and the brand. One of these platforms was reaching out to students through workshops.
Spectrum is a full day workshop designed to help students decode colour and light in built spaces. Our objective for this workshop was to position AP as a domain expert in the minds of the students.
Extensive desk research enabled our team to understand the subjects. A mix of existing knowledge and new content developed by re-creating different light and colour scenarios, experiments were fashioned that would helps us to illustrate key concepts.
With multiple exercises that make the session interactive and engaging, the workshop serves to truly enhance the students grasp of light and colour interaction.
IT IS ALWAYS A TEAM EFFORT