COLOUR FOR

OFFICE SPACES

Continuing to explore different sectors, we designed a research study to understand usage of colour in office spaces for Asian Paints.

 

As the segment was witnessing a flurry of experimentation our study was focused on garnering trends in office spaces that would inform Asian Paints marketing strategy for this sector.

 

The significant outcome of this research was an emergence of four key types and styles of office spaces currently prevalent in India based on the type of business, culture and organization hierarchy.