Established in 1995, Anandi, an NGO in Gujarat, operates through women’s collectives, working towards addressing issues of marginalization with a vision to create a more equitable society.
A vital initiative at Anandi is imparting entrepreneurial skills to women in rural Gujarat. Working in collaboration with Anandi, we developed a training tool that would help them grasp theoretical concepts of managing cash flow and finance to improve the health of their enterprise. The imagery for the tool was derived from the women and their surroundings to facilitate relatability.
We went on to design the identity for the NGO. The form a foetus formed by the women coming together, encompassed the NGO's essence in totality - bringing women together to help them nurture and give birth to their business ideas.
IT IS ALWAYS A TEAM EFFORT